What Are Tracking Technologies?
Tracking technologies are small data files and scripts that websites use to remember information about your visit. Think of them as digital breadcrumbs that help websites recognize you when you return and remember your preferences. At duranthivexo, we use several types of these technologies to improve your experience and understand how our financial education platform is being used.
These technologies work behind the scenes, storing small pieces of information in your browser. Some are absolutely essential — without them, you wouldn't be able to log into your account or navigate between pages properly. Others help us analyze which educational resources are most valuable to our Australian users or remember that you prefer the dark theme interface.
Types of Data Collection We Use
How Tracking Enhances Your Experience
When you're exploring our financial education resources, tracking technologies help create a more personalized learning experience. For instance, if you frequently read articles about small business taxation in Australia, we'll prioritize showing you related content about GST compliance and business deduction strategies that are relevant to your interests.
The data also helps us understand seasonal patterns — we notice increased interest in superannuation topics toward the end of the financial year, or higher engagement with budgeting content in January. This insight allows us to time our educational webinars and resource releases when they'll be most helpful to our community.
Data Retention Periods
Most tracking data is retained for 12-24 months, after which it's automatically deleted from our systems. Essential session data expires when you close your browser, while preference settings persist until you clear them manually or change your consent choices.
Managing Your Browser Settings
Every modern browser gives you detailed control over tracking technologies. While using our rejection button above is the simplest option, you can also configure these settings directly in your browser for all websites you visit.
Browser Configuration Steps
- Chrome: Settings → Privacy and Security → Cookies and site data → Block third-party cookies
- Firefox: Settings → Privacy & Security → Enhanced Tracking Protection → Strict mode
- Safari: Preferences → Privacy → Block all cookies or Prevent cross-site tracking
- Edge: Settings → Cookies and site permissions → Manage cookies and site data
Keep in mind that blocking all cookies might affect your ability to stay logged into duranthivexo and other websites. Most browsers offer granular controls that let you block tracking while preserving essential functionality.